TVSquared’s “TV Talk with Jo Kinsella” podcast is designed to bring you news, insights and real-world perspectives from leaders across the rapidly evolving TV advertising ecosystem.
Jo Kinsella, TVSquared’s President, sits down with special guests to share professional and personal insights on a wide range of topics, including linear and digital TV advertising, leadership in the age of the COVID-19 and workplace diversity and inclusion. All podcast episodes will be available on this page, or listeners can easily subscribe via the channels below.
“TV Talk with Jo Kinsella” is available on most podcast apps and popular channels, including Spotify, Apple Podcasts, Google Podcasts and Stitcher.
Episode 09: CTV’s Path to Maturity
Jo sits down with Jeremy Steinberg, Global Head of Ecosystem at MediaMath, to break down advertiser needs for CTV during COVID-19, the multitude of benefits derived from the MediaMath Source Platform, and building a new supply chain that is focused on accountability, addressability, and alignment.
Episode 08: The UK TV Landscape
Stuart Smith, Managing Director at Mostly Media, joins us to give a UK perspective on how clients are taking business to the next level with TV, how (and if) planning and buying will change as a result of COVID-19, and UK inventory price drops that have allowed new advertisers to enter the space.
Episode 07: Mixing Art and Science with Marketing Architects
Chuck Hengel, CEO/Founder of Marketing Architects, joins TV Talk to discuss how the funnel has changed during COVID-19, using AI to maximize shifts in inventory, and why attribution and proof of performance is essential right now.
Episode 06: Goodbye to the Dog and Pony Show
Jo speaks with Brad Adgate, Independent Media Consultant and Forbes Contributor, to talk the Upfronts in the wake of COVID-19, eGames, and why advertisers should sustain budgets throughout the current pandemic.
Episode 05: Opening the Aperture to Think Broader About Diversity and Inclusion
Monique Nelson, CEO of Uniworld Group, joins Jo to talk about how we can open our lens to a more diverse and inclusive work environment during the pandemic. Monique discusses tactical things we can do right now to ensure inclusive practices and how there is still innovation, opportunity, and acceleration during this unprecedented time.
Episode 04: The “Attention Stack” and What Data-Driven Really Means
Albert Thompson, Managing Director of Digital at Walton Isaacson, sits down with Jo to discuss how COVID-19 is impacting where consumer attention lies, how advertisers can capitalize on consumer attention, and the way client attitudes toward OTT advertising have shifted in the wake of the pandemic.
Episode 03: Home Sweet Home Office, with Effectv’s Andrea Zapata
Jo speaks with Andrea Zapata, VP of Data Innovation and Insights at Effectv, about finding a new work-life balance as ad executives and parents in this new paradigm. Jo and Andrea also discuss the challenges and discoveries around keeping their teams engaged, productive and feeling good in a time of global uncertainty.
Episode 02: The Brand View – Staying Relevant During a Global Crisis, with VAB’s Danielle DeLauro
Jo sits down with Danielle DeLauro, EVP at the VAB (Video Advertising Bureau), to discuss TV advertising for brands in the time of COVID-19. Jo and Danielle share insights on TV and OTT performance, ad spend and viewing trends, and offer tangible, real-world advice that every advertiser needs to consider right now – whether they are increasing TV presence or not.
Episode 01: Preparation, Not Hibernation – The COVID-19 Shift
We are all part of a global, homebound economy; a shift that has changed our viewing habits and response behaviors significantly. To adapt, advertisers have had to reevaluate business strategies, shift ad spend and revamp messaging and storytelling. Discover what TVSquared has learned about this shift from thousands of advertiser clients, find out which industries are leaning into TV (and which are pulling back) and hear best practices for campaign effectiveness during a time of crisis.