Trusted, Scalable Platform Measuring
All Forms of TV Advertising
The TVSquared ADvantage platform provides independent, always-on measurement that powers actionable, real-time insights, at scale, for advertisers across the TV ecosystem.
ADvantage is fully cross-platform and used by thousands of clients globally as the single source of truth for reach, frequency and outcomes across all forms of TV – from linear to OTT/CTV.
100B
impressions per month
1M
TV campaigns
1,000
weekly users
5,000+
advertisers
75
countries
Measure Cross-Platform
Access full campaign measurement of cross-platform delivery and performance, including reach and frequency, reach extension, outcomes and audiences.
With thousands of active users, ADvantage offers advertisers the flexibility to select KPIs and measure what matters most. Always-on reporting, live dashboards and actionable insights drive transparency and optimization throughout the TV media mix.
Scale Faster
Leverage a platform that processes billions of impressions, web actions and viewership data, and serves up real-time insights anytime, anywhere.
ADvantage is built to scale with campaigns and datasets of any size, and brings privacy-compliant TV measurement to advertisers, publishers, MVPDs, broadcasters and DSPs around the world.
Scale Faster
ADvantage processes billions of impressions, web actions and viewership data, and serves up real-time insights anytime, anywhere.
Built to scale with campaigns and datasets of any size, ADvantage brings privacy-compliant TV measurement to advertisers, publishers, MVPDs, broadcasters and DSPs around the world.
Empower Enterprise Teams
TVSquared’s end-to-end enterprise platform is designed to help publishers, MVPDs and large-scale advertisers achieve their business goals.
ADvantage is fully federated and easy-to-use, offering compliance control and full visibility – from roles and permissions to sales performance across markets.
