The Convergence of TV Analytics & Outcomes Has Arrived
More content choices and rising viewership across a growing number of platforms have launched the advertising industry into a new era of TV. Measurement and attribution have also evolved to create new standards that meet the complex demands of the buy- and sell-sides.
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed.
With TVSquared, greater accountability, precision, transparency and scale for TV advertising is here.
TVSquared measures TV how people watch it — across all platforms and screens.
From FinTech to AdTech
Since our start in 2012, TVSquared has been solely focused on solving TV measurement worldwide. Our founding team spent decades in fintech, an industry where data and always-on analytics underpin every decision (many of which need to be made in nanoseconds). Our deep roots in data science and engineering come from creating platforms that scale on-demand, take in data of any kind, process insights in real time and operate to the highest standards of privacy and security. We took these core principles to TV advertising with ADvantage, the most infinitely scalable platform for converged TV analytics and outcomes.
Trusted, Global, Independent
ADvantage is TVSquared’s global TV measurement and attribution platform, delivering cross-platform analytics for advertisers in more than 75 countries. Fully independent and integrated across the buy- and sell-sides, ADvantage is the single source of truth for TV ad measurement, delivering uniformity of metrics, while also remaining 100% agnostic and neutral by not engaging in any media transactions. Thousands of advertisers rely on TVSquared’s uniquely scalable platform to measure and optimize TV advertising across linear and streaming channels.
Data-driven audience insights cover all forms of TV, from traditional to addressable ads served on any device.
Trusted, Global, Independent
ADvantage is TVSquared’s global TV measurement and attribution platform, delivering cross-platform analytics for advertisers in more than 75 countries. Fully independent and integrated across the buy- and sell-sides, ADvantage is the single source of truth for TV ad measurement, delivering uniformity of metrics, while also remaining 100% agnostic and neutral by not engaging in any media transactions. Thousands of advertisers rely on TVSquared’s uniquely scalable platform to measure and optimize TV advertising across linear and streaming channels.
Industry-Wide TV Measurement
Backed by fully independent measurement and attribution, TVSquared has built a solution that works across the TV and adtech industries. Through collaboration with advertisers, DSPs, SSPs, direct publishers, data companies, agencies and MVPDs, TVSquared has solved some the greatest challenges facing scalable, precise TV ad measurement. Together with our partners, TVSquared brings greater accountability, transparency, accuracy and scale to the evolving TV industry.
